Facebook tracking pixelHigher Ed Marketing Services by Kollegio AI: Engage Students

Connect With Students Actively Searching for Colleges Like Yours

300,000+ students using AI to discover colleges right now

Kollegio operates a proprietary platform where students actively explore colleges, research financial aid, and build applications using AI. When students match your criteria and engage with personalized messaging on your behalf, we connect you directly into your CRM. No ad spend competing in crowded auctions. No purchased names from students who opted in years ago. Just intent-driven connections with students ready to engage.

300K+Students from 50 states and 190+ countries
35×Higher matriculation likelihood
90–100%Exclusive profiles unique to your CRM
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The Problem

Why most higher ed marketing services deliver volume, not value.

Agencies spend your budget on the same ads everyone else runs

Traditional enrollment marketing agencies rent attention from Google and Meta, competing in the same auctions as every other institution. Ad costs rise, click-through rates decline, and conversion gets harder every cycle. When the retainer ends or the ad budget runs out, the pipeline dries up.

Name vendors sell lists students don't remember opting into

Most online platforms sell names of students who checked a box on a standardized test. Most students ignore outreach because they never asked to hear from you. Industry-standard inquiry-to-enrollment rates sit well below 1%. The students who do respond are often receiving messages from 200+ institutions simultaneously.

CRM platforms manage leads but don't fill the funnel

Marketing automation platforms like Slate, Element451, and Salesforce are essential tools for managing the enrollment journey. They don't generate inquiries or bring net-new students into your pipeline. The platform is only as effective as the quality of students entering it.

Paid search and paid social require constant spend to maintain flow

Performance marketing agencies optimize cost-per-lead, but the moment campaigns pause, inquiries stop. Lead quality varies wildly depending on keyword competition and creative fatigue. Monthly ad spend becomes a fixed cost with diminishing returns. Students clicking ads are often early in their research and not yet ready to engage.

Industry-standard inquiry-to-enrollment from purchased names: <1% — meaning for every 1,000 names you buy, fewer than 10 students enroll. Kollegio's handraiser model flips this entirely.

How It WorksHow Kollegio delivers intent-driven students without the ad spend

This isn't another lead vendor. Kollegio acquires students organically, captures rich behavioral data, and delivers handraiser candidates through automated CRM delivery — answering the 'how does this actually work' question skeptical buyers need resolved.

01Organic student acquisition at scale through AI tools

Kollegio drives 10 million monthly social media views across TikTok, Instagram, and YouTube, plus word-of-mouth growth through a student ambassador program and partnerships with Jobs for the Future. Students spend hours over weeks using AI to explore colleges, research financial aid, and build application lists — giving us deep behavioral data before any institution ever sees a profile.

02Natural language search finds fit beyond demographic filters

Students describe what they want in plain language: faith-based education where I can play soccer, environmental science programs in a wilderness setting, business schools with strong finance internships. Kollegio's AI matches them to institutions that align with those stated goals — not keyword filters or zip codes.

03Personalized messaging sent on your behalf before you ever pay

When a student matches your targeting criteria, Kollegio sends personalized messages introducing your institution based on what the student shared about their goals and preferences. If the student engages, their profile is delivered to your CRM. If they don't respond, you pay nothing and receive nothing.

04Automated SFTP integration into your existing CRM

Bi-weekly file transfers deliver student profiles directly into Slate, Salesforce, Technolutions, or any system that accepts SFTP. No new platform to implement, no portal to monitor, no manual uploads. Define ideal student criteria during onboarding, then Kollegio handles the rest.

Performance

Intent-driven results:
Why the model works

<2 weeksUnknown to Inquiry conversion time
35×Higher matriculation likelihood
90–100%Exclusive profiles per institution
Bi-weeklyAutomated SFTP delivery to your CRM
EASY SFTP DELIVERY ACROSS CRM'S
Slate
Technolutions
Salesforce
Why KollegioEight ways Kollegio outperforms traditional enrollment marketing

Each capability is a measurable outcome — building the business case for switching from traditional higher ed marketing services to Kollegio's handraiser model.

300K+ active students
M
Maya R.
Environmental Science · Vermont
High intent
J
James K.
Business · Ohio
High intent
S
Sofia A.
Pre-Med · California
High intent

A proprietary student audience, not rented attention

300,000+ students actively on platform from 50 states — no ad auctions, no shared lists.

"Faith-based schools where I can play soccer and study finance near the northeast"

Faith-basedSoccerFinanceNortheast

AI matched · 4 criteria · 23,000+ data points

AI matching that goes beyond keywords and demographics

Students describe what they want in plain language. Kollegio matches on intent, not checkbox filters.

Student Behavioral Profile

Platform hours
Essays drafted
Colleges researched
Financial aid explored

10,000+ data points · weeks of sustained engagement

Behavioral engagement data, not form fills from landing pages

Tens of thousands of data points per student — not checkbox data from a two-minute form.

"Hi Maya — based on your interest in environmental science, we think you'd love our program..."

"This sounds exactly like what I'm looking for. Can I learn more?"

Student engaged

Handraiser model: students engage before you ever pay

If they don't respond, you pay nothing and receive nothing. Every profile represents demonstrated interest.

90%+

Exclusive to your institution

Not shared with 200+ other schools

90–100% exclusive profiles per institution

Nearly every student Kollegio delivers is unique to your CRM — not shared with hundreds of competing schools.

K
Kollegio
SFTP
CRM
Your CRM

Bi-weekly automated delivery

Slate · Salesforce · Technolutions

No new platform. No manual uploads.

Bi-weekly SFTP delivery — no new platforms to implement

One-time SFTP setup by your CRM team. Profiles arrive automatically every two weeks with no manual work.

Matriculation Likelihood

35×
Kollegio
Purchased Names

35× higher matriculation likelihood vs. purchased names

Identified cohorts show dramatically higher enrollment rates. Quality verified before profile transfer.

Inquiry Timeline

?
Unknown
<2 weeks
Inquiry

From first AI interaction to warm profile in your CRM

Less than two weeks from unknown student to first inquiry

From the moment a student matches your criteria to a warm profile in your CRM — fastest pipeline in enrollment.

300K+ active students
M
Maya R.
Environmental Science · Vermont
High intent
J
James K.
Business · Ohio
High intent
S
Sofia A.
Pre-Med · California
High intent

A proprietary student audience, not rented attention

300,000+ students actively on platform from 50 states — no ad auctions, no shared lists.

"Faith-based schools where I can play soccer and study finance near the northeast"

Faith-basedSoccerFinanceNortheast

AI matched · 4 criteria · 23,000+ data points

AI matching that goes beyond keywords and demographics

Students describe what they want in plain language. Kollegio matches on intent, not checkbox filters.

Student Behavioral Profile

Platform hours
Essays drafted
Colleges researched
Financial aid explored

10,000+ data points · weeks of sustained engagement

Behavioral engagement data, not form fills from landing pages

Tens of thousands of data points per student — not checkbox data from a two-minute form.

"Hi Maya — based on your interest in environmental science, we think you'd love our program..."

"This sounds exactly like what I'm looking for. Can I learn more?"

Student engaged

Handraiser model: students engage before you ever pay

If they don't respond, you pay nothing and receive nothing. Every profile represents demonstrated interest.

90%+

Exclusive to your institution

Not shared with 200+ other schools

90–100% exclusive profiles per institution

Nearly every student Kollegio delivers is unique to your CRM — not shared with hundreds of competing schools.

K
Kollegio
SFTP
CRM
Your CRM

Bi-weekly automated delivery

Slate · Salesforce · Technolutions

No new platform. No manual uploads.

Bi-weekly SFTP delivery — no new platforms to implement

One-time SFTP setup by your CRM team. Profiles arrive automatically every two weeks with no manual work.

Matriculation Likelihood

35×
Kollegio
Purchased Names

35× higher matriculation likelihood vs. purchased names

Identified cohorts show dramatically higher enrollment rates. Quality verified before profile transfer.

Inquiry Timeline

?
Unknown
<2 weeks
Inquiry

From first AI interaction to warm profile in your CRM

Less than two weeks from unknown student to first inquiry

From the moment a student matches your criteria to a warm profile in your CRM — fastest pipeline in enrollment.

300K+ active students
M
Maya R.
Environmental Science · Vermont
High intent
J
James K.
Business · Ohio
High intent
S
Sofia A.
Pre-Med · California
High intent

A proprietary student audience, not rented attention

300,000+ students actively on platform from 50 states — no ad auctions, no shared lists.

"Faith-based schools where I can play soccer and study finance near the northeast"

Faith-basedSoccerFinanceNortheast

AI matched · 4 criteria · 23,000+ data points

AI matching that goes beyond keywords and demographics

Students describe what they want in plain language. Kollegio matches on intent, not checkbox filters.

Student Behavioral Profile

Platform hours
Essays drafted
Colleges researched
Financial aid explored

10,000+ data points · weeks of sustained engagement

Behavioral engagement data, not form fills from landing pages

Tens of thousands of data points per student — not checkbox data from a two-minute form.

"Hi Maya — based on your interest in environmental science, we think you'd love our program..."

"This sounds exactly like what I'm looking for. Can I learn more?"

Student engaged

Handraiser model: students engage before you ever pay

If they don't respond, you pay nothing and receive nothing. Every profile represents demonstrated interest.

90%+

Exclusive to your institution

Not shared with 200+ other schools

90–100% exclusive profiles per institution

Nearly every student Kollegio delivers is unique to your CRM — not shared with hundreds of competing schools.

K
Kollegio
SFTP
CRM
Your CRM

Bi-weekly automated delivery

Slate · Salesforce · Technolutions

No new platform. No manual uploads.

Bi-weekly SFTP delivery — no new platforms to implement

One-time SFTP setup by your CRM team. Profiles arrive automatically every two weeks with no manual work.

Matriculation Likelihood

35×
Kollegio
Purchased Names

35× higher matriculation likelihood vs. purchased names

Identified cohorts show dramatically higher enrollment rates. Quality verified before profile transfer.

Inquiry Timeline

?
Unknown
<2 weeks
Inquiry

From first AI interaction to warm profile in your CRM

Less than two weeks from unknown student to first inquiry

From the moment a student matches your criteria to a warm profile in your CRM — fastest pipeline in enrollment.

300K+ active students
M
Maya R.
Environmental Science · Vermont
High intent
J
James K.
Business · Ohio
High intent
S
Sofia A.
Pre-Med · California
High intent

A proprietary student audience, not rented attention

300,000+ students actively on platform from 50 states — no ad auctions, no shared lists.

"Faith-based schools where I can play soccer and study finance near the northeast"

Faith-basedSoccerFinanceNortheast

AI matched · 4 criteria · 23,000+ data points

AI matching that goes beyond keywords and demographics

Students describe what they want in plain language. Kollegio matches on intent, not checkbox filters.

Student Behavioral Profile

Platform hours
Essays drafted
Colleges researched
Financial aid explored

10,000+ data points · weeks of sustained engagement

Behavioral engagement data, not form fills from landing pages

Tens of thousands of data points per student — not checkbox data from a two-minute form.

"Hi Maya — based on your interest in environmental science, we think you'd love our program..."

"This sounds exactly like what I'm looking for. Can I learn more?"

Student engaged

Handraiser model: students engage before you ever pay

If they don't respond, you pay nothing and receive nothing. Every profile represents demonstrated interest.

90%+

Exclusive to your institution

Not shared with 200+ other schools

90–100% exclusive profiles per institution

Nearly every student Kollegio delivers is unique to your CRM — not shared with hundreds of competing schools.

K
Kollegio
SFTP
CRM
Your CRM

Bi-weekly automated delivery

Slate · Salesforce · Technolutions

No new platform. No manual uploads.

Bi-weekly SFTP delivery — no new platforms to implement

One-time SFTP setup by your CRM team. Profiles arrive automatically every two weeks with no manual work.

Matriculation Likelihood

35×
Kollegio
Purchased Names

35× higher matriculation likelihood vs. purchased names

Identified cohorts show dramatically higher enrollment rates. Quality verified before profile transfer.

Inquiry Timeline

?
Unknown
<2 weeks
Inquiry

From first AI interaction to warm profile in your CRM

Less than two weeks from unknown student to first inquiry

From the moment a student matches your criteria to a warm profile in your CRM — fastest pipeline in enrollment.

Proof and ValidationTrusted by leading institutions and backed by higher ed investors

Executive buyers need to see that credible institutions and investors have vetted Kollegio. This section removes the risk perception and builds confidence that Kollegio is an established, trusted partner in the higher ed space.

Case Study

We're starting to fill up that middle of the funnel and seeing some more applications created. Thank you guys for your partnership.

Nathan Eisenberg

01 / 04
300K+Students from 50 states and 190+ countries
15×More likely to apply vs. traditional name sources
24×More likely to enroll vs. traditional name sources
35×Higher matriculation likelihood in identified cohorts
Who BenefitsBuilt for enrollment leaders who need measurable results, not just marketing activity

Kollegio understands the unique challenges of CMOs, VPs of Marketing, VPs of Enrollment, and Strategic Enrollment Management leaders. Select your role to see outcomes that matter to you.

Enrollment strategy leaders exploring AI solutions that actually work

Strategic enrollment management teams are evaluating how AI can improve targeting, personalization, and conversion without adding complexity or implementation burden. Many AI platforms overpromise and underdeliver, requiring months of setup and technical lift.

Kollegio's Solution

Kollegio's AI operates behind the scenes: students use it to discover colleges, and institutions benefit from the behavioral data and predictive matching it generates. There's no platform to implement, no AI model to train, and no learning curve. The value is immediate and measurable.

<2 wksTime to first profile delivery
~0Internal lift after onboarding
35×Higher matriculation likelihood
Cost and ROIPricing built on performance, not retainers or ad spend

Kollegio's model is performance-driven. You pay for students who demonstrated interest — not for ad impressions, agency hours, or names that don't convert. Here's how the costs compare.

Recommended
KollegioKollegio

Performance-based model. Pay only for students who demonstrated intent before profile delivery.

Cost Structure

Monthly retainer$0
Platform fee$0
Per student deliveredCustom pricing
Ad spend requiredNone

Performance

Matriculation likelihoodUp to 35× higher
Profile exclusivity90–100% unique
Unknown → Inquiry<2 weeks
ROI visibilityFirst cohort
Ongoing managementNear zero

Traditional agency

Retainer + media spend model. You pay for campaign activity regardless of student conversion.

Cost Structure

Monthly retainer$10K–$50K+
Creative productionAdditional
Media / ad spendAdditional
Platform licensingVaries

Performance

Inquiry-to-enrollment rateHighly variable
Audience ownershipNone (rented)
Pipeline continuityStops when spend stops
ROI visibility3–6 months
Ongoing managementDedicated staff required

Traditional Vendors

Volume-based model. Pay per name from test databases. Students rarely remember opting in.

Cost Structure

Per name (College Board, ACT)$1–$3 / name
Minimum purchaseTypically 1,000+
CRM platform feeSeparate
Staff to work leadsRequired

Performance

Inquiry-to-enrollment rate<1% industry average
Profile exclusivityShared with 200+ schools
Intent levelUnknown
ROI visibility6+ months
Opt-in recencyYears ago

Kollegio students convert at up to 35× the rate of purchased names. Fewer profiles needed to hit the same
enrollment targets.

vs. traditional agency modelUp to 35× better ROI

Pricing is customized based on your targeting criteria and enrollment goals. to receive a tailored proposal aligned to your enrollment outcomes.

Implementation and Time to ValueFrom onboarding to first inquiry in weeks, not months

Kollegio requires minimal internal lift, no technical implementation, and delivers results fast. This is critical for buyers who have been burned by complex integrations or long ramp-up periods with other vendors.

01

30-minute onboarding to define your ideal student profile

Kollegio onboarding requires one 30-minute session to define targeting criteria: intended majors, interests, location preferences, GPA ranges, extracurriculars, career goals, and program-specific priorities. This is a conversation, not a technical implementation. Teams provide the strategic input, and Kollegio's platform handles the targeting logic and AI matching. No forms to fill out, no data migrations, no training required.

30 MINUTES
02

Automated SFTP integration with no IT lift required

Kollegio integrates with your existing CRM through SFTP file transfer. Bi-weekly deliveries are fully automated and require no manual uploads, no portal logins, and no disruption to current workflows. IT teams provide SFTP credentials during onboarding, and Kollegio handles the rest. Student profiles flow directly into Slate, Salesforce, Technolutions, or any system that accepts SFTP. The integration is invisible to enrollment teams.

<1 HOUR · ONE-TIME SETUP
03

First profile deliveries within weeks of onboarding

After targeting criteria are defined and SFTP integration is configured, first student profiles are delivered within weeks. Institutions don't wait months for campaigns to ramp up or for purchased names to warm up. Students entering your CRM from Kollegio are already engaged and ready for outreach. Counselors can start meaningful conversations immediately, giving you measurable pipeline activity in the first month.

<2 WEEKS TO FIRST INQUIRY
04

Ongoing optimization with minimal internal effort

Monthly or bi-weekly check-ins with Kollegio's team keep targeting optimized based on enrollment goals, program priorities, and seasonal fluctuations. These are brief strategic conversations, not operational reviews. Teams don't manage campaigns, monitor dashboards, or adjust targeting manually. Kollegio's AI handles real-time optimization based on student behavior and engagement patterns. The internal lift after onboarding is minimal.

ONGOING · NEAR-ZERO INTERNAL LIFT
Timeline

Day 0

Profile received

Day 1–3

Admissions outreach

<2 Weeks

Unknown to inquiry

vs. Purchased Names

6+ months to same step

PartnersTrusted by forward-thinking institutions nationwide

From regional colleges to major research universities — enrollment leaders at institutions like these rely on Kollegio to reach net-new student populations that traditional higher ed marketing services cannot identify.

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Our Leadership
Backed & Recognized
Tuesday Capital
Reach Capital
ECMC Group
Jobs for the Future
Forbes 30 Under 30
ASU+GSV Summit
Tuesday Capital
Reach Capital
ECMC Group
Jobs for the Future
Forbes 30 Under 30
ASU+GSV Summit
Tuesday Capital
Reach Capital
ECMC Group
Jobs for the Future
Forbes 30 Under 30
ASU+GSV Summit
Tuesday Capital
Reach Capital
ECMC Group
Jobs for the Future
Forbes 30 Under 30
ASU+GSV Summit
Tuesday Capital¹, Reach Capital², ECMC Group³, Jobs for the Future, Forbes 30 under 30, Most Promising Company — ASU+GSV Summit

FAQs

Common questions about Kollegio's higher ed marketing services

Answers to the questions that prevent buyers from moving forward. Contact our team at

support@kollegio.ai

See how Kollegio can
power your higher ed marketing

During the demo, Kollegio walks through the student-facing platform, AI-powered matching workflow, SFTP integration mechanics, and sample student profiles. The demo is customized to your institution's enrollment goals and targeting criteria.

We typically respond within 48 hours

Trusted by UC Irvine & Indiana University 300K+ students on platform 90–100% exclusive profiles 35× matriculation lift No retainers or ad spend